Effective Advertising Photography
Get Lots of Light
Natural light works best for any type of photo and should be used whenever possible. Typically, shooting your photos during the day will grant the best results. What matters is not only the quantity of the light, but the uniformity of distribution as well.
These advertising images were shot entirely on location at the clients advertising and marketing seminar in downtown St Louis, Missouri. Some natural light, but we setup a 3 point light main system and supplemented with colored gels to add more visual interest.
Rob Haller, St Louis Photographer