As a brand, your visual identity is one of the first things people see. The images you post on social media, blog posts, and websites are part of your visual identity. These visuals communicate that identity to your audience and potential customers. A great photo leaves a lasting impression. An uninspiring or poorly-lit photo can make viewers look away in seconds. It’s not enough to just find an affordable photographer; you need someone who understands your brand and the message you want to convey with it. There are many factors you should take into account when choosing a photographer for your company. In this blog post, we’ll explore why it’s so important to choose wisely and what questions to ask before hiring anyone as your new photoshoot partner.

Why Should Your Company Use Photography?
The need for visual imagery has existed since the beginning of human history, but it has never been more important than it is today. Visual communication is the fastest-growing form of human interaction, and it is now more important than ever to establish your visual identity. Here are some reasons your company should use photography to communicate its message and identity. Businesses should use photography because it’s an effective way to tell stories. Images are incredibly useful for conveying a message or teaching an audience about a product or service. The best photographers can take your product or service and make it come alive with stunning visuals. Photography is an incredibly effective way to showcase an organization’s culture and brand. Every photo you publish on social media or in your blog posts is an opportunity to show off your team, your office, and your product or service. Visuals aid in conversion rates by helping potential customers understand the value of your product or service. A well-designed ad or blog post with a clear visual message can be more effective than a thousand-word sales pitch. Photography helps you stand out among the competition. With more and more companies embracing the visual economy, you need to do everything you can to generate more traffic and sales. Using visual content is an effective way to do that.

What to look for when hiring a photographer
The first thing you should do when researching potential photographers is to look at their work. You should never hire any photographer based on a name alone. You need to see for yourself if their work is a good fit for your brand. You can usually find examples of their work online. It’s also a good idea to ask for a portfolio from the photographer you’re considering hiring. Make sure to look at their work from recent projects and not just old examples from their portfolio. Current work is a better indication of what they can do for you. Beyond their portfolio, here are a few other things you should look for when hiring a photographer for your company. – The photographer’s past clients – If you can, you should try to talk to the photographer’s previous clients. You can ask them about their experience with the photographer and how they felt about their photos. This will give you a good idea of what to expect if you hire that photographer. – Expertise and style – No two photographers are alike. You want to make sure the photographer you hire is experienced and specializes in the type of imagery you need. – Pricing – Some photographers will offer you a lower price but deliver lower quality work. Others charge a higher price but produce superior photographs. It’s up to you to decide what you’re willing to spend.

Tips for Working with Photographers
It’s important to set clear expectations with your photographer. Before starting any shoot, make sure you and your photographer have agreed on the following. – A detailed brief – Before you book a photographer, create a brief that outlines your company’s message, product or service, audience, and goals. This will help your photographer know what you need and how to best represent your brand. – A schedule – You and your photographer should set a schedule for the shoot. This includes a schedule for editing and delivery of the finished product. This will ensure everything goes according to plan and that you don’t have to wait months for your photos. – A price – You and your photographer should have a clear understanding of the price. Make sure to discuss payment terms. You should have a payment schedule so you don’t have to come up with the entire payment at once.

The best tools for your brand’s visuals
There are many tools photographers use to bring their visuals to life. These tools are often just as important as the photographer themselves. Here are some of the most common tools used in photography. – Light – Light is one of the most important tools in photography. It can completely change the mood and feel of a photograph. Dim lighting creates a more dramatic effect while bright lighting creates a more relaxed feel. – Camera – Your photographer will need a camera to take the pictures. It’s best to choose a camera that is easy to use and will allow him or her to take high-quality photos. – Computer – Your photographer will need a computer to edit the photos. You can choose any computer as long as it’s capable of editing photos quickly. – Software – Photography software can add special effects and styles to your photos. It’s not necessary, but it can help make your photos stand out from the crowd.

The best brands use visuals to their advantage
Many of the world’s top brands have mastered the use of visuals. Companies like Nike, Apple, and Starbucks use photography to convey their brand and sell their products. Other brands use visual content on their websites and social media channels to generate traffic and sales. You can learn from these brands and apply their visual strategies to your brand. Take Nike, for example. Their visual identity revolves around sport and athleticism. Their website and social media channels are full of active people doing athletic activities. Their visuals are consistent and make their brand instantly recognizable. Starbucks is another example of a brand that uses visuals to its advantage. Their visuals are focused on community and the drink experience. Images of friends hanging out and relaxing with a coffee in hand are common on Starbucks’ social media channels.

Conclusion
Visuals are the most effective way to get your message across. And what better way to convey your brand and product than through beautiful photography? When choosing a photographer for your next project, be sure to consider their portfolio, expertise, and schedule. And most importantly, be sure to choose a photographer who understands your brand and the message you want to convey with it.

Mike Haller, Senior Shooter
stlouisphotos@gmail.com
314-913-5626
4501 Mattis Road St. Louis, MO 63128