In the digital age, anyone can snap pictures. However, when it comes to selling a product and getting customers to buy it again, a good photo is essential. A product photo shoot may seem like a small detail; however, given how many sales are driven through online platforms, it is actually one of the most important factors in making or breaking your sale. A professional product photographer can help you get more customers and drive up your sales by capturing your products in the best possible light. Whether you’re launching a new eCommerce store or trying to give your current one an edge over your competitors, hiring a professional product photographer will be worth every dollar that you spend on it. Here are some tips that will help you decide if hiring a product photographer is right for you:
Show The Product In Use
Customer service representatives may tell you that the most common reason for customers to return an item is that it is wrong or faulty. However, the actual reason is that customers do not know how to use the product. Your customers will not be able to try the product before purchasing it. They will have to rely on the visual representation of the product in the image. If the image does not show how the product can be used, your customers will not be able to buy it. A professional product photo shoot specially designed to show the product in use will help you with this. Be careful not to overdo this, however. You could end up making the photo look cluttered and unclear.
Don’t skimp on quality
The images that you choose to use as your product photos are the first thing that potential customers will see of your product. It is therefore important to make sure that you present your product in the best light possible. This means that you should invest in a good quality camera and a professional photographer who has experience in working with a variety of products. If you decide to purchase a cheap camera or hire someone who has very little experience with product photography, your photos may end up being blurry, distorted, or grainy. This will not only hurt your sales but also your brand image.
Add some color with a small prop or backdrop
Although you should definitely make sure that your photo is well-lit and clearly shows your product, adding some color with a small prop or backdrop can help to draw the customers’ eye toward your product. For example, if you are selling a pen, adding a small piece of paper will help your customers see what the pen can be used for. If you sell makeup, a dab of color on your model’s lips will make the makeup stand out. A professional product photographer will have plenty of experience in choosing the right color and prop to bring attention to your product without taking away from it. Make sure to discuss this with your photographer before the shoot.
Hiring A Professional Product Photographer Does Not Have To Be Expensive
A lot of business owners may think that hiring a professional product photographer is too expensive. To be honest, hiring a professional product photographer is actually cheaper than hiring a professional photographer for other types of shoots. This is because a product photography shoot is very short. As soon as the photographer clicks the button, he or she is done. All that you have to do is position the product in the right way and let the photographer do the rest. A professional product photographer knows that their success depends on their reputation. Therefore, they will be extra careful to take the best photos possible. If you make the effort to hire a professional product photographer, you can expect to see positive results.
Mike Haller, Senior Shooter
4501 Mattis Road St. Louis, MO 63128