What to Wear for a Group Headshot That Looks Sharp: A Professional Guide for Your Team

When planning group headshots for your company, marketing team, or leadership board, one crucial decision often gets overlooked: what to wear. Wardrobe choices may seem like a minor detail, but when coordinated correctly, they have a major impact on the professionalism, unity, and overall visual appeal of your final image. At St Louis Photographers, we’ve produced countless successful group headshots, and we’ve learned that wardrobe coordination can elevate your brand and create a polished, memorable impression.

Why Clothing Choice Matters in Group Headshots

Group headshots are more than just photos—they’re visual representations of your company culture and brand. Coordinated clothing helps:

  • Establish visual unity without forcing uniformity
  • Avoid visual distractions so the focus stays on the people
  • Reinforce brand aesthetics, especially when integrated with other marketing visuals
  • Ensure consistency across platforms such as your website, press kits, and social media

Key Considerations When Dressing for a Group Headshot

1. Coordinate, Don’t Match

Avoid identical outfits (e.g., everyone in black or white). Instead, opt for a cohesive color palette—think blues and grays, earth tones, or brand-appropriate hues. This provides visual harmony while allowing individual personality to shine.

2. Dress for the Brand

Your company type and culture should inform wardrobe choices. For financial institutions or law firms, business formal attire may be appropriate. For creative agencies or tech startups, business casual or smart casual may better reflect your identity.

3. Avoid Loud Patterns and Logos

Busy prints, logos, or stripes can cause visual noise and date the photo. Stick to solid colors or subtle patterns to keep attention on the faces, not the clothing.

4. Consider Necklines and Layers

For men, a button-up shirt with or without a blazer usually works best. For women, tailored tops with structured necklines or layers like blazers or cardigans add shape and polish. Avoid deep V-necks or spaghetti straps unless they are covered by a jacket.

5. Stay Seasonal Yet Timeless

If your shoot is outdoors or in a setting that reveals the time of year, choose attire that is seasonally appropriate but won’t look outdated in six months. Think layers that can be removed if needed.

6. Discuss Footwear (If Visible)

If the full body is in frame or the shoot includes environmental portraits, ensure that footwear matches the rest of the outfit in professionalism and cleanliness.

7. Don’t Forget Grooming and Accessories

Neat hair, light makeup, and minimal accessories help the image look clean and professional. Jewelry should be simple and non-reflective.

Pro Tip: Create a Brief and Share It Ahead of Time

To ensure everyone is prepared, create a simple wardrobe guideline document and share it well before shoot day. You can even include visual examples. This makes coordination easy and removes day-of guesswork.


Why Partner With St Louis Photographers

At St Louis Photographers, we’ve been crafting compelling visual narratives for businesses and organizations across the St. Louis region since 1982. Our team of experienced professionals understands how to align group portraits with your brand vision—while making your team feel confident and at ease on camera.

We’re a full-service professional commercial photography and video production company, equipped with the right technology and creative crew to ensure successful image acquisition. Whether you need studio or location video and photography, we handle everything—from editing and post-production to FAA-certified drone footage (including indoor drone photography).

We specialize in repurposing photography and video branding to extend the value of your media. Our private studio is designed for custom setups and includes lighting and visual equipment to accommodate both small productions and interview scenes. From providing sound and camera operators to setting up private interview spaces, we ensure seamless, professional productions tailored to your media needs.

Ready to book a polished group headshot session that reflects your brand at its best? Contact St Louis Photographers—where expertise, creativity, and collaboration meet.

St. Louis Photographers

Mike Haller, Senior Shooter

stlouisphotos@gmail.com

314-913-5626

4501 Mattis Road   St. Louis, MO   63128

How to Prepare for Your Medical or Legal Headshot Session

In the world of business, first impressions count—especially in fields like law and medicine, where professionalism, trust, and competence are paramount. A well-executed headshot can reflect these qualities and help build confidence among potential clients and colleagues. Whether you’re a legal professional seeking to update your law firm’s website or a medical practitioner preparing for a feature in an industry publication, the right headshot is essential. But how do you prepare for a successful headshot session, particularly in these high-stakes industries?

Here are some expert tips to ensure you present yourself in the best possible light during your session:

1. Understand the Purpose of Your Headshot

Before stepping in front of the camera, it’s important to clarify the message you want your headshot to convey. Legal professionals often want to communicate authority, confidence, and approachability, while medical professionals might focus on compassion, expertise, and trust. Understanding this distinction will help you and your photographer align the technical and creative aspects of the shoot, from posing to lighting.

2. Wardrobe Selection: Professional Yet Approachable

Your attire plays a crucial role in conveying professionalism. For legal professionals, a sharp suit with clean lines and neutral colors often works best. Navy blue, charcoal, or black are common choices, as they convey authority without being overly flashy. Medical professionals may opt for a lab coat over professional clothing, but it’s equally important to avoid loud patterns or colors that may distract from your face.

Some additional considerations:

  • Avoid trendy outfits—you want your headshot to have longevity.
  • Keep accessories minimal to avoid distracting elements.
  • Ensure your clothes are well-fitted and wrinkle-free to maintain a polished look.

3. Grooming and Makeup

Invest time in grooming to ensure your appearance reflects the professionalism expected in the legal and medical fields. For men, a clean shave or well-groomed beard is ideal, while women may opt for natural, professional makeup that enhances their features without looking overly done.

Here are some essential tips:

  • Hair: Have it styled neatly, avoiding drastic cuts or colors right before the shoot.
  • Makeup: Keep it minimal, focusing on enhancing natural features. In headshots, less is often more, as lighting can sometimes exaggerate heavy makeup.
  • Skin: Stay hydrated leading up to the shoot, and if possible, avoid alcohol or excessive caffeine the night before to minimize puffiness.

4. Body Language and Posing

Your body language can communicate as much as your facial expression in a headshot. For both medical and legal professionals, it’s crucial to project openness and approachability. An overly stiff pose can make you seem distant, while a relaxed yet upright posture will help convey confidence and warmth. The right photographer will guide you through poses that suit your profession, so take their advice to ensure the best outcome.

Legal headshots may require more authoritative poses, such as standing with shoulders back and arms crossed, while medical professionals often benefit from softer, welcoming poses, especially if you are portraying yourself as a patient-facing practitioner.

5. Relax and Trust the Photographer

One of the most important aspects of a successful headshot is your ability to relax in front of the camera. Working with an experienced photographer, such as our team at St Louis Photographers, ensures you receive professional guidance on how to position yourself and feel comfortable during the session. Trusting the photographer will allow your natural expression and personality to shine through.

6. Choose a Professional Photography Team

A professional headshot requires more than just a good camera. Expertise in lighting, background selection, and post-production editing is essential to creating a polished final product. At St Louis Photographers, we understand how to bring out the best in our clients, capturing the right balance of professionalism and personality.


At St Louis Photographers, we pride ourselves on being a full-service professional commercial photography and video production company with decades of experience. Since 1982, we’ve provided the St. Louis area with studio and location video and photography services, including editing, post-production, and licensed drone pilots. Our team has the right equipment and creative expertise to make your image acquisition successful and tailored to your needs.

Whether you need a headshot for a legal, medical, or other corporate environment, we offer a wide array of customized services. Our private studio lighting and visual setups are perfect for intimate productions, and our facility is large enough to incorporate props for more dynamic shots. We can even fly specialized drones indoors to capture unique angles for your project.

From custom interview studio setups to providing sound and camera operators, we have everything you need to make your next photography or video production a success. Additionally, we specialize in repurposing your photography and video branding, helping you gain more traction and extend the lifespan of your visuals across various media platforms.

Reach out to St Louis Photographers to schedule your session today, and let our experienced team ensure your headshots convey exactly the right message for your profession!

stlouisphotos@gmail.com

314-913-5626

On Location Corporate Headshots

In the corporate world, the importance of a professional image cannot be overstated. Whether it’s for your company’s website, LinkedIn profiles, or other marketing materials, the impact of high-quality headshots can make a significant difference. At St Louis Photographers, we understand the diverse needs of businesses, which is why we’re excited to offer exclusive corporate headshot packages designed to cater to teams of all sizes.

Whether it’s for your company’s website, LinkedIn profiles, or other marketing materials, the impact of high-quality headshots can make a significant difference.

The Importance of Professional Headshots

In today’s digital age, first impressions are often made online. Your headshot is often the first visual representation of yourself or your team that potential clients, partners, or employers encounter. A polished and professional headshot not only conveys credibility and competence but also reflects positively on your brand image.

Tailored Packages for Every Team

Understanding the diverse requirements of businesses, we have structured our corporate headshot packages to provide exceptional value. Each session includes a professional photoshoot conducted by our experienced photographers, ensuring that every team member receives a headshot they can be proud of. We also provide post-shoot editing to guarantee that your headshots are polished and professional.

Enhancing Your Professional Image

Whether you’re updating your company’s website, enhancing your team’s LinkedIn profiles, or need professional headshots for other corporate materials, our team is ready to assist. We offer full-service studio and location photography, ensuring that your headshots reflect your brand’s personality and professionalism.

Repurposing Your Branding for Maximum Impact

At St Louis Photographers, we go beyond just capturing images. We understand the importance of repurposing your photography and video branding to gain more traction across various platforms. Our team is well-versed in all file types and styles of media, ensuring that your visuals are optimized for different marketing channels.

Tailored Solutions for Your Business

As a full-service video and photography production company, St Louis Photographers has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video needs. Our experienced crew, equipped with the right tools and creative expertise, is dedicated to ensuring successful image acquisition for your business.

Schedule a Consultation Today

We would be delighted to discuss how we can tailor our services to meet your specific requirements. Whether you’re updating your company’s website, enhancing your team’s LinkedIn profiles, or need professional headshots for other corporate materials, our team is ready to assist. Please feel free to reach out to schedule a consultation or to ask any questions you may have. We look forward to the opportunity to work with your team and to contribute to your professional image.

Remember, your professional image speaks volumes about your brand. Invest in high-quality headshots and corporate photography to make a lasting impression on your audience.

Contact St Louis Photographers today to elevate your brand’s visual identity.

stlouisphotos@gmail.com

314-913-5626