Reasons Why Professional Product Photography is Essential for Your Brand.

Professional advertising photography is essential for any company or brand that wants to communicate its message to the market. With professional photos, your brand will have greater visibility, a unique identity, and a memorable impact among potential customers. It will also help to create a level of trust with your audience, as professional imagery will be seen as more reliable than amateur photos.

With well-produced photographs, businesses can attract the attention of customers and make their message stand out.

In this article, we will explore the advantages of using professional advertising photography for your brand:

Benefits of Professional Advertising Photography

Advertising photography has the power to capture attention and create an emotional attachment that will help your brand stand out in a crowded marketplace. Professional advertising photography can add value to any marketing strategy by creating an impactful and memorable connection that resonates with viewers. Utilizing quality imagery is essential for creating an engaging message and helping further build brand awareness.

When done correctly, professional advertising photography has the potential to trigger positive responses from consumers as well as shape public opinion about your product or service. Professional photography also has the added benefit of providing greater clarity regarding product features than video or text might be able to capture on its own – making images even more important when it comes to generating a strong call-to-action. With creative direction, professional photographers can create a distinct visual style that stands out amongst other brands and helps generate greater recognition for your company in the process.

In addition to amplifying consumer engagement, investing in professional advertising photography also boosts retention rates by increasing familiarity with your product or service while at the same time producing visual cues that make it easier for customers to recall what your brand looks like – all of which drives potential leads into loyal customers further down the line. The cumulative effect of these benefits is vast, leading to substantial growth opportunities for any company when leveraged properly. With high quality photos, you can ensure that your message resonates with accuracy and clarity no matter what platform it’s viewed on.

What is Advertising Photography?

Advertising photography is a type of photography used to create images that will be used in marketing, advertising and promotional materials. This type of photography is important for businesses that want to convey their message in an appealing and memorable way.

Advertising photography covers a range of techniques and styles, and it is used to capture products, people and places in unique and creative ways to help promote a company’s brand. Let’s take a closer look at the world of advertising photography and the benefits it can offer:

Types of Advertising Photography

Advertising photography is the use of photography to promote, market and sell products or services. Advertising photos can be used in television advertisements, digital ads, print logos and packaging, and more. Professional advertising photography often features people in a product or setting that conveys the product’s message and/or lifestyle associated with it. It may also include technical shots featuring the product, such as close-ups of ingredient lists or instructions for use. Professional advertising photographers are experienced professionals capable of shooting images that accurately portray the brand’s message and convey a sense of trustworthiness, reliability and authenticity.

There are several types of advertising photography:

  • Lifestyle: Taken in real life settings to capture the user experience with a particular product or service; generally adds emotional connection with potential customers
  • Portrait: Creative shots taken to highlight employees or products; usually placed on homepages or used for billboards
  • Editorial: Shots capturing moments throughout the day at workplaces or events; often featured in magazines
  • Food / Product: Photos used to showcase ingredients or equipment related to food businesses, restaurants or manufacturing facilities
  • Fashion: Images showcasing the brand’s clothing items; often used in magazines and websites
  • Aerial / Fine Art: Stunning images taken from altitude for abstract visuals; often seen on postcards

How Professional Advertising Photography Can Benefit Your Brand

Professional advertising photography can make all the difference when it comes to increasing brand awareness and retention. High quality visuals can help to create a positive impression of your brand and can also help to drive conversions and increase customer loyalty.

In this article, we’ll discuss the various ways professional advertising photography can benefit your brand:

Increased Awareness

Professional advertising photography can be a great way to get your brand more prominently seen. The addition of professionally taken photographs gives your campaigns, brochures and website a professional, memorable look that will give people something to remember and relate to. This will also increase recognition when potential customers come across your branding since they will already be familiar with it from seeing it on other advertisements, websites or magazines.

Professional advertising photographers can help you develop a memorable campaign that is based around specific images – this helps to capture attention in different types of media, such as television and print ads. By adding personality and visual appeal through photography, you’ll be able to stand out from the competition and create an attention-grabbing campaign that audiences won’t soon forget. Professional advertising photography can also help amplify the message behind your product or service by bringing the core elements of your message alive with creativity while at the same time also directly addressing customer needs and desires.

Having a cohesive set of professional images for your brand’s messaging increases recall value in potential buyers so they are more likely to remember your brand when it comes time for them to purchase what you’re offering. Professional images have an even stronger effect when shared online due to their often larger size for those viewing them on multiple devices with different resolutions – these are all factors which make professional advertising photos important for any serious business looking to build their brand presence in today’s market.

Improved Retention

Using professional advertising photography in your promotional campaigns will not only improve customer recognition, it can also lead to better retention. Professional advertising photography will ensure your images are eye-catching and stand out from the competition. By using high-quality images that are well composed and vibrant, your ads will be more memorable and lasting for the viewers.

Professional advertising photography can also help you target certain demographics more effectively. Professional photographers know how to create stunning visuals that appeal to particular markets. This type of photo work allows you to tailor your marketing campaigns specifically to a certain group or market segment rather than trying to attract a broad group of potential consumers with just one ad.

Professionally shot advertising photos will also make an excellent first impression when customers come across them online or in print. They’ll be more likely to interact positively with these photos because they’ll be beautiful, clear, and well composed – giving customers the best initial experience possible with your brand. Plus, these photos may even be beneficial for content marketing initiatives! You can use great advertising photographs in social media posts, blog posts, emails, website banners – wherever visuals help get the point across! Ultimately this improved retention could lead to increased sales conversions in the long run.

Tips for Creating Professional Advertising Photography

Professional advertising photography can be a great way to make your business stand out from the competition. By creating unique, eye-catching visuals, you can capture your audience’s attention and keep them engaged with your brand.

In this article, we’ll discuss some tips for creating professional advertising photography that will help your business with greater brand awareness and retention:

Use Quality Equipment

Using quality camera equipment and other peripherals, such as lenses for specific applications, can make a major difference in the quality of your professional advertising photography. Digital cameras that allow you to manipulate the focus, aperture, shutter speed and color balance are essential for ensuring clear photographs with proper lighting and exposure.

Depending on the type of advertising shoots you plan on doing, investing in studio lighting equipment may be necessary for more precise control over the final outcome of your images. Professional photographers often have vast collections of specialized equipment available to get the desired effect from their photos.

Using high-quality equipment is an important part of creating professional advertising photography that will stand out from other marketing efforts.

Use Professional Lighting

When it comes to professional advertising photography, one of the most important elements is lighting. Professional lighting will help bring your products, services, and ideas to life and can be used to create many different moods for each photo. Whether you’re shooting indoors or outdoors, you want to make sure that the subject of your photos are well lit so that all details are visible.

Try using a combination of both artificial and natural light sources when necessary. When it comes to natural light sources like sunlight, be sure to position yourself at the right angle and times of day so that unwanted shadows are minimized. If you are shooting indoors, consider investing in artificial lights like strobe lights or continuous lights to brighten up the space – Ambient lighting also plays a huge factor as well. Make sure that all components of your scene have even illumination – You don’t want any part of your product or service looking too bright or too dark! Additionally, having backgrounds with complimentary colors or textures can help create depth within your photos as well as add a professionalism element that potential clients appreciate.

With professional advertising photography come attention from customers who would not be watching prior – Utilizing these tips can help you introduce yourself properly and set your brand apart from the rest!

Choose the Right Background

Choosing the right background for your advertising photography is a critical part of ensuring that it looks professional and communicates the brand message effectively. The type of background you choose will depend on the overall look and feel of your photos.

st louis branding photographers
st louis branding photographers

For a natural, outdoors look, opt for plain or textured backgrounds such as wood or rock walls, trees, grass and sky. These can help to add context and narrative to an image. To raise aesthetic value and draw attention to your subject, use brightly colored paper or fabric backgrounds that match the colors of your product or brand. You can also use props or backdrops to support a theme.

When selecting a location for taking photographs think about opportunities to add depth with shadows, angles and light patterns that fit in with the mood of your brand scene. Consider using outdoor spaces like gardens or fields; window frames; studio sets; minimalist machines; futuristic designs; unique perspectives such as looking up through trees; drifting smokey clouds in metropolis centers; monochrome curves against solid colors; moody silhouettes during sunset – anything that fits in with your concept!

Remember not to be confined by traditional background limitations; get creative and mix it up. Advertising photography should capture attention while portraying an emotionally resonant story – experiment to evoke powerful reactions from viewers by using dramatic backdrops, interesting perspectives and surrealistic elements!


After looking at the advantages of using professional advertising photography for businesses, it is clear that it will help in creating brand awareness and providing long-term retention. Professional photography can help create an emotional connection with potential clients and customers and can help in creating a lasting impression of the product and services of the company.

The overall effect of using professional photography in business is that it can help create a connection with the product and brand and increase the chances of greater visibility and retention.

Summary of Benefits of Professional Advertising Photography

Professional advertising photography is a powerful tool that can help businesses and organizations to promote their services or products. With well-produced photographs, businesses can attract the attention of customers and make their message stand out.

When using professional advertising photography for your promotional campaigns, you can benefit from high production quality images that will capture the attention of viewers. Professional photography ensures that images are visually appealing and accurately matches what you are offering.

Advertising photography also helps your brand gain greater awareness in the market by improving brand recall when viewers see your visuals on different channels such as websites or print media. Professional photos create an iconic image of your product, creating an association for your target audience to make future shopping decisions easier for them.

Finally, professional advertising images will be more likely to have a longer shelf life than those taken with a smartphone camera which will lead to higher retention among viewers and potential customers. Such advertisement photos will be memorable enough to help to increase sales within your target consumers not only now but in the future as well.

Mike Haller, Senior Shooter
4501 Mattis Road St. Louis, MO 63128

St Louis Professional Photographers | Studio and Live Events

St Louis Photographers provides professional photography and digital services to clients looking for premium photography at conferences, trade shows, sales meetings, and corporate events.

We shoot it all, from the keynote presentation to the networking moments, breakout sessions, meet and greets, and after-hours parties, with photographic coverage that is candid and unobtrusive.

We are professional commercial photographers in St Louis, MO and are recognized for our exceptional work for businesses in the corporate, industrial, aerial and architectural photography industry.  We provide high quality, ready for press images to a wide range of companies and organizations and individuals.

We can also provide on-location image processing, clients are able to incorporate their images into social media platforms, and multi-media presentations, virtually, in real time.

Event Photography and Live Video Streaming

Additional services include headshots and executive portraits. while we’re based in St. Louis, we service the globe, wherever needed.


Mike Haller
St Louis Photographer

St Louis Advertising Photographers

Professional Medical Marketing

Professional Medical Marketing

Our small, creative team shoots for many graphic design firms and Fortune 500 companies in St Louis, Missouri and nationwide. We began in 1982 with annual report photography and deep advertising experience.  We are comfortable hovering a drone to get just the right shot, creating dramatic lighting in a laboratory setting, or shooting a CEO portrait in the boardroom.  We are also effective communicators, comfortable with all employees from management to support field staff, and sensitive to the political and inter-personal issues at work.

We treat each assignment as an editorial essay, stressing strong, compelling images that communicate your important story. We are excellent problem solvers, adapting quickly to changing conditions and technical challenges, remaining focused on the assignment goals while adhering to practical time and financial constraints.

Mike Haller
4501 Mattis Road 63128
St Louis Photographer
St Louis, Missouri, USA | Photography services

Full Service Commercial Photographers in Saint Louis

St Louis based commercial photographer, Rob Haller, creates commercial photography for use by advertising agencies, corporations and graphic designers.  When it comes to photographing people or products, in our studio or on location, visual problem solving is our business.  When you’re looking for high quality commercial photography, combined with great service, give us a call.

The main focus of our work is creating photographic images intended for print and publication. Our images are used worldwide in printed advertisements, brochures, magazines, catalogs, tradeshows, annual reports, corporate collateral and websites.

Our goal is to produce images that will make money for your business.  Whether it’s presenting your product to the world or introducing your services to a local market, our attention to the details of your project is what separates us from other photographers.

Although our commercial photography studio is based in Saint Louis, we travel the country completing assignments for a variety of clients. Our commercial stock photography is used worldwide.

Our services include high end digital workstations for image processing, enhancement, retouching and electronic delivery.  When your project deserves a professional photographer, please don’t hesitate to give us a call.



Mike Haller

4501 Mattis Road 63128

St Louis Photographer

St Louis, Missouri, USA | Photography services

St Louis Advertising Photographers

Our small, efficient team of professional commercial photographers include proficiencies as an advertising photographer, architectural photographer, industrial photographer, product photographer, corporate event photographer and more.

We specialize in shooting on location and have completed projects throughout the United States, Mexico and Canada.

We are focused on the unique needs of corporations, manufacturers, advertising agencies and marketing firms that rely on quality photography and specific commercial photographer skills.

We have the creative experience and resources to shoot photography projects of any size and complexity. In and out of the Saint Louis area.

Mike Haller
4501 Mattis Road 63128
St Louis Photographer
St Louis, Missouri, USA | Photography services

St Louis Advertising Photographers | PR and Live Events

Whether shooting in the studio or on location it’s all the same. You need good dependable equipment. We always provide for the inevitable issue occurring on a project. And like the boy scouts, our team is always prepared. Redundancy for equipment is critical when you are on a live shoot or that “big” production. We treat all projects the same, like they are crucial to our existence, and they are. So the backup equipment is something the customer should be concerned with as well.

On this particular shoot a lamp expired and had to be replaced, nothing major but it’s always important to have a spare when in need. It keeps the production humming and the issues to a minimum. After all we’re supposed to be creating here, LOL!

Mike Haller,

st louis commercial advertising photographers | location shoot | st louis service business photographer

Shooting on location for companies is often quite fun and challenging. Here is a shoot where I gained the high ground from another truck bucket shot. I simply asked the communications manager to arrange for a second maintenance truck to be on the set of the shoot. So the result is a cool bird’s eye view of the actual service performed.

st louis commercial advertising photographers

st louis commercial advertising photographers

Mike Haller
St Louis Commercial Advertising Photographers

st louis corporate photographers | personnel headshots | annual report photographer

St Louis Photographers for commercial, advertising, and people photography. Our team of professional photographers have been in shooting on location and in our studios since 1982.

st louis photographers marketing advertising and pr photos

st louis photographers marketing advertising and pr photos

Our digital photography formats allow us to provide you ease and convenience when working with our photographers. Creative digital photography for your website, catalogs and products. St Louis Photographers will capture just the right image for you.

We travel, create the production and post production work for everything that we shoot.

Mike Haller
Rob Haller
St Louis Corporate Photographers